“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.” PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time Author:Eric Ries
“Happiness only comes when you let go of who you think you are. If you think you're wealthy and powerful and noble and truthful or horrible and demonic, whatever it may be, it's all a waste of time. Take it from the Zen Master. He knows.” IfsThinkingKnowsMayHappinessPowerfulMastersBuddhismLetting GoWasteNobleHorribleWealthyWasting TimeTruthfulDemonicZen Master Author:Frederick Lenz