“Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.” NeedsPurposeWishLossPrinciplesDesignProductsResearchCustomersConsumersDissatisfied Author:W. Edwards Deming
“Research is the live heart of the scientific life ... Greatness of position, respect for past accomplishments, the Nobel Prize itself -- none of these can compensate for the loss of vitality only research provides.” HeartPastLossPositionGreatnessResearchAccomplishmentPrizeVitalityNobelNobel Prize Book:Women in Science: Then and Now Source: Women in Science: Then and Now
“The risk of an investment is described by both the probability and the potential amount of loss. The risk of an investment-the probability of an adverse outcome-is partly inherent in its very nature. A dollar spent on biotechnology research is a riskier investment than a dollar used to purchase utility equipment. The former has both a greater probability of loss and a greater percentage of the investment at stake.” UsedLossGreaterRiskAmountResearchDollarsInvestmentInvestingFormerOutcomesStakesInherentEquipmentProbabilityPercentagesUtilityAdverseBiotechnology Author:Seth Klarman
“Years of research show us that the less control a person feels over an aversive stimuli coming at them, the more likely they are to disengage. Complete loss of control over a sustained period of time can actually lead to depression. It then follows that giving the person a level of control over the situation reduce the stress - and perhaps restore the disengagement.” GivingFeelsYearsPersonsShowsLossLevelsSituationPeriodsResearchStressStimulusDisengagement Author:John Medina