“A major celebrity is a major brand, and major brands pick very critically what other brands they're going to associate with. So an A-list celebrity usually picks an A-list brand.” MajorsPicksListsBrandsAssociates Author:Adam Braun
“Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.” WorldNeedsSelfRealityInterestCommunityPowerfulGreaterLessonsMajorsCrisisDefinitionsConnectedBrandsMost PowerfulSelf InterestGreater GoodNikeGlobal Community Author:Simon Mainwaring
“Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.” OpportunityGoalAchieveBuildingCreatingMajorsEuropeEndureBrandsStrategic Author:Howard Schultz