“The historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang....In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet.” LongHas BeensEndsAgeCultureRolesTechnologyMediaInternetMassMarketingConsumersGiantsPassiveHistoricBeltsOutletsAbsorbingMass MediaYang Author:Clay Shirky