“The stiffer the penalty, the greater the message is sent.” SportsGreaterMessagesPenalties Author:Lou Brock
“The whole idea of image is so confused. On the one hand, Madison Avenue is worried about the image of the players in a tennis tour. On the other hand, sports events are often sponsored by the makers of junk food, beer, and cigarettes. What's the message when an athlete who works at keeping her body fit is sponsored by a sugar-filled snack that does more harm than good?” DoeIdeasWholeBodyHandsSportsPlayerEventsFitMessagesFilledAthleteHarmAdvertisingWorriedBeerConfusedTennisMakersSugarCigaretteAvenuesJunkSnacksMadisonJunk FoodSo ConfusedMadison Avenue Book:Being myself Source: Being myself
“Sports is like literature. People watch it and if it's beautiful and it's non-violent, whatever messages that you see, people can read into it and say, "Wow! You know what? Whatever they're doing over there, it's extraordinary, and maybe that culture is superior to ours in certain ways."” PeopleIfsKnowsWayBeautifulCertainCultureLiteratureSportsWatchesMessagesExtraordinaryViolentSuperiorsWowNon Violent Author:Gabe Polsky
“People think, sports delivers a message. It's not just about winning and losing, although that's important. It's about other things, too. It demonstrates how it can say certain things about your culture and your society.” PeopleThinkingImportantCertainCultureWinningSportsMessagesLosingWinning And Losing Author:Gabe Polsky
“Sports that are continuous and never stop don't give us the opportunity to segment our messages.” GivingOpportunitySportsMessages Author:Jerry Jones