“The Yuppies are not defectors from revolt, they are a new race, assured, amnestied, exculpated, moving with ease in the world of performance, mentally indifferent to any objective other than that of change and advertising.” WorldMovingRacePerformancesObjectivesAdvertisingEaseIndifferentAssuredRevoltYuppiesDefectors Book:America Source: America
“A lot of the ways of advertising a book - the cover, whether somebody sees it on a subway or sees it in a bookstore - those things are going to rapidly diminish as we move to an electronic model.” WayBookMovingModelsAdvertisingDiminishBookstoresSubway Author:Gary Shteyngart
“One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.” IfsKnowsMovingValuesChallengesLocalsAdvertisingBuyingDo You KnowCommerceAmazonE Commerce Author:Jeremy Stoppelman