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“But veteran lawmakers torn apart by PTSD don't have a choice about being Exhibit A in the case against Washington politics. When you see what can happen to a page or a junior congressman, it passes on in a very real way, not in a history-class sense, that reality of what political power really is, .. Who are we to impose this emotional albatross on public servants? As a nation, we pretend to elect our leaders. It seems unjust to make them a special class to suffer for our sins over wrongheaded laws, or pay a continuing emotional price for securing their future careers.”

“Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.”