“The Internet is all about accessing entertainment. Realistically, 50 to 80 percent of all traffic is people downloading stuff for free. If you can turn that huge market share into something that you can monetize, even if it is just with ads, you will end up making more money than with all other revenue streams combined.” PeopleIfsEndsTurnsStuffShareHugeInternetPercentEntertainmentStreamsAdsMore MoneyTrafficRevenue Author:Kim Dotcom
“We also ought to recognize that unpaid labor falls predominantly to women. The other thing I would do in countries like the U.S. is to show more men, even in TV ads, doing household work. Only two percent of ads show men doing chores, and yet we know they actually do several hours of it in real life. Those images affect young boys and girls.” KnowsMenTwoRealCountryShowsYoungFallGirlHoursBoysTvsOughtPercentLaborReal LifeAdsHouseholdShow MeChoresBoy And Girl Author:Melinda Gates
“I think you spend 50 percent of your mental energy trying to defeat ad systems.” ThinkingTryingEnergyPercentDefeatAds Author:Tim Wu
“I was doing the Black Issue in 2006 and then went to Africa for Uomo Vogue. I've worked with Gucci and Fendi, committed to create jobs. Fifty percent of those ads went to non-government organizations in Africa. [Nelson] Mandela was on the cover, it helped create attention.” GovernmentJobsBlackAttentionIssuesPercentOrganizationCommittedFiftyAdsNelsonVogueGucciFendi Author:Franca Sozzani
“Print works! It works as a business proposition - our print readers [of the Mother Jones] not only provide revenue in the form of subs and ads, but they are a core part of our donor community; 10 percent give us a donation on top of their subscription; that's about the same rate as NPR gets from its listeners.” GivingFormMotherCommunityReaderPercentRateCoreWorking ItPrintAdsListenersPropositionsRevenueDonationDonorsSubscriptionNpr Author:Clara Jeffery
“I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.” I CanCountryCan DoFiveGrewProudGrew UpPercentIncreaseCleverAdsEightyCountry Life Author:John Lydon