“Advertisers like that because they want you to feel their product isn't normal - this perfume isn't normal, this set of lingerie isn't normal. The irony is that they are appealing to normal people to buy the product because they want them to identify with an exotic life that they don't lead.” PeopleWantFeelsProductsNormalAdvertisingIronyPerfumeExoticAdvertisersLingerie Author:Cary Cooper
“in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.” DoeAudienceTelevisionProductsNewsProgramConsumersAdvertisers Book:And so it goes Source: And so it goes
“The ideal body is everywhere you look, and we are made to feel like failures by advertisers and corporations who shame us into buying their products.” FeelsLooksMadeBodyProductsIdealsShameCorporationsBuyingAdvertisers Author:Caitlin Stasey
“The notion that journalism can regularly produce a product that violates the fundamental interests of media owners and advertisers ... is absurd.” InterestMediaProduceProductsFundamentalsNotionAbsurdJournalismOwnersAdvertisers Author:Robert Waterman McChesney
“I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other hand, the cornucopia of products and innovation - I love Apple, for example. That's a temple of consumerism in many ways.” ThinkingWayPlayHandsExampleProductsComfortableInnovationApplesTemplesConsumerismDissatisfactionAdvertisers Author:John Elkington
“Advertisers also know that humor can help bond us to their product.” KnowsHelpingHumorProductsTiesAdvertisers Author:Allen Klein