“It is a myth that art has to be sold. It is not like stocking a grocery store where people fill a pushcart. Art is a product that has no apparent need. The salesperson builds the need in the mind of the buyer.” PeopleNeedsMindArtProductsArt IsMythStoresGroceriesGrocery StoresBuyersStockingsSalespersonGrocery Lists Author:Jack White
“I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can't think of anything else to say, whether he wants it or not.” ThinkingWantMindOrderNamesPrinciplesProductsDemandPsychologicalAdvertisingHammersBuyers Author:Robert Benchley
“The general systems of money management today require people to pretend to do something they can't do and like something they don't. It's a funny business because on a net basis, the whole investment management business together gives no value added to all buyers combined. That's the way it has to work. Mutual funds charge two percent per year and then brokers switch people between funds, costing another three to four percentage points. The poor guy in the general public is getting a terrible product from the professionals.” PeopleWayGivingYearsTwoWholeTodayTogetherGuyValuesThreePoorFourProductsTerriblePercentBasesManagementInvestmentInvestingFundMutualPercentagesLike SomethingBuyersMoney ManagementGeneral PublicFunny BusinessBrokersMutual FundInvestment Management Author:John C. Bogle
“Cars, toys, aspirin, meat, toasters, water - nearly every product sold has passed basic safety regulations well in advance of being marketed and sold. But consumer credit is a kind of buyer-beware, wild west. That is partly the result of history.” WellsKindWaterResultsCarProductsSafetyWestCreditConsumersMeatRegulationToysBuyersAspirinWild WestToasters Author:Elizabeth Warren
“Entrepreneurs don't really make mistakes, though. We just make decisions that seem right at the time, but which sometimes turn out to have been the wrong path to take. For example, we allowed a buyer to place a huge opening order and later had to take some product back. We didn't have our sell-through programs in place, so in hindsight, it would have been wiser to sell in less product at the outset. The scary thing is you are always making decisions without knowing the future.” Has BeensSometimesSeemsOrderTurnsDecisionBusinessMistakeKnowingPathExampleProductsHugeProgramSellsEntrepreneurScaryOpeningMaking MistakesWiserHindsightMaking DecisionsBuyersScary ThingsWrong PathKnowing The Future Author:Tom Szaky