“Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they've heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn't even know they wanted.” PeopleKnowsNeedsWantedKnow HowHeardProductsListeningWinnerAspirationCompellingTickTapping Author:Frank Luntz
“People have told us that accessing all of their Google stuff with one account makes life a whole lot easier. But we've also heard that it doesn't make sense for your Google+ profile to be your identity in all the other Google products you use.” PeopleWholeUseStuffHeardIdentityProductsEasierAccountsMake SenseGoogleProfile Author:Bradley Horowitz
“Have you listened to the radio lately? Have you heard the canned, frozen and processed product being dished up to the world as American popular music today?” WorldTodayHeardProductsRadioHalloweenFrozenPopular Music Author:Billy Joel
“I'm a big supporter of this product for women. And [my relationship with the brand Berlei] was so organic. I would go to the store and buy 40 or 50 bras every year because I could only get them in Australia at the time. And then eventually they heard that I would come and take all the stock.” YearsBigsHeardProductsStoresBrandsAustraliaSupporterBras Author:Serena Williams
“Television is a completely different industry now. It's just extraordinary. It's so wonderful, because there's more interesting product. It attracts the best writers and directors. And one thing that's really interesting about it is that it used to be, if you were on a big network show, like it or not, you were a household face and name. And believe it or not, not all actors like that. That's not their goal. They just like being actors. And there are so many actors that are on hit shows that I have never seen, I've never heard.” IfsBelieveDifferentShowsBigsFacesUsedActorsNamesGoalInterestingWonderfulOne ThingHeardTelevisionProductsIndustryDirectorsExtraordinaryUsed To BeHouseholdReally Interesting Author:Jean Smart
“I've always been a fan of AXE and when I heard about their new product and they sent it out to me for me to try and smell and I was like, oh man. It's hard for me to talk about something I don't care about or I'm not really into but once I tried it out for myself I was like, wow okay I can get into this [ collaboration].” MenTryingI CanHardCareHeardFansProductsOkayDon't CareSmellI Don't CareCollaborationWowNew Products Author:Michael B. Jordan
“I always credit; I never just steal something. I'm very much a product of everything that I've read and seen and heard or listened to.” HeardProductsCreditStealing Author:Moyra Davey