“A product name has to be specific. You know that Tasty Soup is tasty - that Hot Chips will burn off the roof of your mouth.” KnowsNamesProductsMouthsHotRoofSoupChipsTasty Author:Caroline Leavitt
“The most killer questions in sales: "Mr. Jones, when I say (insert your product, your company, or anything you want an opinion about here) what one word comes to mind?" This is the most powerful question because it not only gives you top of mind awareness (the customer "hot button"), it also tells you their attitude towards it.” WantGivingMindPowerfulAttitudeCompanyOpinionAwarenessProductsHotCustomersMost PowerfulKillersButtonsOne WordInsert Author:Jeffrey Gitomer
“To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.” WantIdeasProblemImpossibleProductsHotCome UpSolveSauceMustardHot SauceOtaku Author:Seth Godin
“Even though it was January, in Los Angeles it was beautiful and sunny and the blue skies were out and it was hot everyday, so I think it was just a product of our environment. And California to me as a concept or as an idea always seems like endless optimism and endless opportunity - when people think of California they think of palm trees and blue skies and gorgeous sunsets and beaches and everything else. But there's also this weirdness to California, this darkness, it's a place where people come to follow their dreams and sometimes don't make it.” PeopleThinkingIdeasSometimesDreamSeemsBeautifulOpportunityDarknessEnvironmentTreeSkyProductsConceptsOptimismHotBlueEverydayEndlessBeachCaliforniaSunsetLos AngelesPalmsGorgeousOur EnvironmentSunnyJanuaryWeirdnessBlue SkyPalm TreesEndless Opportunities Author:Mark Hoppus
“Besides hot pockets keeps introducing new products every 10 minutes so I always have new stuff on the topic.” StuffMinutesProductsHotPocketsIntroducingTopicsNew ProductsNew StuffIntroducing New Author:Jim Gaffigan