“Several large, artificial constructions are approaching us, ZORAC announced after a short pause. The designs are not familiar, but they are obviously the products of intelligence. Implications: we have been intercepted deliberately by a means unknown, for a purpose unknown, and transferred to a place unknown by a form of intelligence unknown. Apart from the unknowns, everything is obvious.” MeanHas BeensFormPurposeDesignProductsHumorousObviousFamiliarConstructionArtificialPausesImplications Book:The Two Worlds Source: The Two Worlds
“The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.” ThinkingWantLittlesFactsProblemLyingFallEasyBitsNaturalLinesDarkAudienceProductsHairReaderLittle BitHumorousBrandsConsumersPerceiveIronyBottlesInherentShelvesNo ProblemWant UShampooSubtextBeauty Products Author:Aaron Belz
“Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?” PeopleIfsProductsIndustryNeededComfortComfortableHumorousMadWho You AreAdvertisingPuppyHeadlinesMiscellaneousPostersHushHush HushAdvertisement NegativeAdvertising Industry Author:Marc Edwards