“Not offering this kind of guarantee means that they do not believe in their product enough, and they do not care about if a salesman is over promising or over selling their product.” IfsBelieveKindMeanEnoughCareProductsSellingGuaranteesOfferingSalesman Author:Matthew Lesko
“Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend where people are beginning to switch away from one of their key products to a rival offering on the basis of either claims or real improvements on performance, that's significant.” PeopleRealProblemCompanyWatchesProductsKeysPoliticianLettersPerformancesBasesClaimsImprovementSignificantConsumersTrendsOfferingSignalsRivalsHawks Author:John Elkington
“Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.” IfsArtLastsUnderstandingMinutesBuildingProductsAddMarketingInvisibleRemarkableOfferingNoticingLast MinuteSlappingBuilding Things Author:Seth
“It doesn't matter what product or service you're offering; there is unlimited ability to improve the quality of anything.” MatterAbilityQualityProductsOfferingUnlimited Author:Tom Peters