“Have you ever wondered... how religious movements get started? Usually, we think of them as a product of highly charismatic evangelists... but the spread of any new and contagious ideology also has a lot to do with the skillful use of group power.” ThinkingUseReligionReligiousGroupsMovementProductsSpreadIdeologyContagiousSkillfulCharismaticEvangelists Author:Malcolm Gladwell
“The first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news.” NeedsFirstsProductsRevolutionCreatingNewsPercentSpreadEvangelists Author:Guy Kawasaki