“Advertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I think advertising is just designed to make you familiar with this thing, so when you go to the store... Humans like to choose things that are familiar to them; it's just normal human behavior. So I think that when you go to the store, if your brain has been hit enough times with a certain product name, you're more likely, when you're thinking, "Which tennis shoe should I buy?," to say, "Ummm... Nike."” IfsThinkingWayShouldHumansHas BeensRealEnoughCertainNamesSimpleBrainProductsBehaviorNormalShoesStoresFamiliarAdvertisingTennisCriticizeShould IHuman BehaviorEnough TimeNikeBrainwashTennis Shoes Author:Mark Hosler
“One of the best ways to convince someone is to use a telling example, a story, a narrative. When Steve Jobs announced a new product, he told a story, exzlaining how a product would change the world as we know it. He turned Apple into a story whose challenges and adventures you want to hear about.” KnowsWorldWayWantStoriesUseJobsChallengesExampleAdventureProductsBest WayNarrativeApplesChanging The WorldConvinceNew Products Author:Kabir Sehgal
“I think that the way that Steve Jobs sought after love was to create products that people loved. And when people loved his products, in turn they - he felt like they loved him.” PeopleThinkingWayJobsTurnsFeltProducts Author:Ashton Kutcher