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“It is when the product is not good enough that proprietary integration gives you a competitive edge. You cannot outsource and be competitively successful in this situation. But at the other end, where standard components assembled in standard ways can yield acceptable performance, you must outsource.”

“At some point, that risk-taking private capital can take over, and have patents and trade secrets and things that let them lead the way, which happened with the steam engine and some other things, although with energy, the time of adoption is a lot longer than it is with, say, IT products or even medical advances, like drugs and vaccines.”

“In many ways, Apple CEO Tim Cook has been saying that and more for many years. He's said you don't have to choose between doing good and doing well. But only a few dozen people were lined up outside the Apple Store in San Francisco. That's nothing compared to the hundreds and thousands that line up for new products. Cook is taking a gamble here.”

“The thing about being on the majors, from the beginning, going into this, I was like, "I'm not going to be treated like a factory," because that's never the way it was done before. You're talking about a major label, we're talking about serious business; you're not an artist anymore, you're a business, you have to work in terms of product, you have to release a product, and I don't really think that way at all.”

“We never really set out to talk about California on the album ['California'], it was something that we noticed that was happening about three-quarters of the way through the recording process. We were looking at which songs we thought would make the record and we realised that there was this theme coming through. I think it's just a product of being in California for as long as I have.”

“Marketing is all pervasive. They're getting marketed products they can't afford - can't ever hope to acquire. They believe the only way they're ever going to achieve happiness is the acquisition of these products. Products they can't afford. They see people living that lifestyle, and they have that lifestyle beamed incessantly into their minds through media, which you know I participate in.”

“There are new ways of producing food, film, clothing, and research that steer clear of using animals. Some of those products are functionally equivalent or even superior to what we're used to. Now corporations, legislatures, and other institutions are responding, and supporting these shifts, so we're seeing seismic changes throughout society.”

“Highly unequal societies are morally defective because they get to be that way through the exploitation by the clever and well-positioned ones of the vulnerabilities and weaknesses of others. The well-off then use their acquired political power to refuse to make sacrifices for others. This system brings us a wonderful range of products and experiences for consumers at the top of the privilege scale, but it also degrades and benumbs the workers at the lower end, as Adam Smith and Marx both said.”

“There are some pretty obvious ways of benchmarking creativity. One way is to perform what I call a creativity audit, which is to look at your capabilities and look at your performance and examine the percentage of revenue that comes from products that are less than five years old, less than three years old and that are current with the present accounting period. You can then compare those figures to those of your competition along the same axes.”

“Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.”

“I think the Trump thing is particularly egregious, and I think he's as much a product of the GOP lie machine in the era of Roger Ailes as he is of television. And also, of the Twitter era. Of the everything-is-as-reductive-as-it-can-be. To me, the most telling thing is we have a man who cannot complete a sentence. Certainly could never get to 140 characters, or past it. He thinks in tiny little bursts - the way he tweets.”

“NAFTA and GATT are quite similar. They both have highly protectionist elements. They're kind of a mixture of liberalization and protection designed to expand the power of transnational corporations. They're very basically investor's rights agreements. One crucial part in both is the "intellectual property right," which is a funny way of saying that corporations, like pharmaceutical companies, will have near-monopolistic rule over future technology. This now includes product as well as process rights.”

“It would be nice if everybody were a little bit more mindful of what kind of product you're putting out there. Nothing's for everybody. People are liked and disliked, but at least be mindful of what you're doing and what your message is, and trying to stay true to your authenticity and what you're trying to attain or what your goals are, and don't let anybody get in the way of that. At the same time, have a goal, and have a message.”

“I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.”

“R&D generally has been a bipartisan thing, because in the IT space, in the medical space, the U.S., the benefits to ourselves and the world and our economy have been very, very clear. I'm hopeful we can make a very strong case there. Energy is actually harder; it takes more time to get a product, but if you do it's a very, very big market and the constraints of doing that in a clean way are more obvious all the time.”

“You are born into a dangerous world, there are all sorts of ways in which you could die, and you need to believe your parents when they tell you don't go near the edge of the cliff, or don't pick up that snake, etc. There could very well be a Darwinian survival value in that sort of brain rule of thumb. And a by-product of that could be that you believe your parents when they tell you about the juju in the sky, or whatever it might be.”

“There really is no foolproof or even optimal way of dealing with White House emissaries who tell whoppers on live television. On the one hand, there's value in hearing what our government has to say about its actions and vision for the future. On the other, news organizations are responsible for the factual hygiene of their product. In some cases, those two imperatives just aren't compatible.”

“To improve global health, it's not enough just to have a really good new product and to obtain marketing approval. You still need to market the product and bring it to patients, follow up, create the infrastructure, and so on - the whole pipeline, the network. That's something that companies are extremely good at: organizing a whole pipeline in a cost-effective way.”

“If the Health Impact Fund were to be instituted, a single company would be in charge of a medical product all the way from its conception to the health improvements realized by actual patients. The company would be paid for health impact, and it would have to arrange the entire pipeline in between - all the steps of invention, of clinical testing, of getting marketing approval in many different countries, of wholesalers and retailers and prescriptions and so on - in a holistically optimal way.”

“I think it's interesting that a lot of times people want celebrities to give back in the way that they want them to give back. They want them to give money to the cause they think is important and when that doesn't happen they say, "Oh, they're not doing anything." People think celebrities are going to solve their problems. People think because someone is famous or an athlete or a politician that the solution begins with them. All they're there to do is sell you a product.”

“Women are rising slowly but steadily into full partnership with men all over the world. This is going to change everything. When the rich mind- style of women is available - with an emphasis on process, rather than on end-product, and on making things cohere, grow and interlink - - then it changes the way we educate, it changes the way we govern, it changes the way we worship.”