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Quote by John Kao

“All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are working, whether and how they are building awareness for the product, how well they motivate the consumption of the product, and so on.”

Quote by John Kao

Author

John Kao, born in 1950, is an accomplished author whose works span various genres, known for his profound insights and unique narrative style. more

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“There's real "right brain" creativity that goes into all of the organizational processes that a company utilizes and must continually reinvent in order to conduct its business. But there are also the "left brain" accounting functions that must continually ask how the company is doing financially and whether the creative processes are working for the bottom line.”

Real Order Asks Left Process Lines Brain Company Creativity Creative Function Bottom Creative Process Bottom Line Accounting Organizational Left Brain

Author:John Kao

“I would argue that the management of creativity requires a skill set that's relatively different from the traditional management skill set that is appropriate to a large, complex, industrial-era organization.”

Different Creativity Skills Organization Management Complexes Arguing Traditional Eras Appropriate Management Skills

Author:John Kao

“The management of creativity is more intimate. By that I mean that it deals with an individual's personal, psychological landscape. It deals with the way you create relationships. It deals with creating an atmosphere and environment that support the creative process. As a result, it is a management skill set that is inherently psychological and that encourages desired outcomes rather than demands those outcomes.”

“The traditional managerial mind-set is an analytical mind-set. It is about creating accountability and defining responsibilities.”

Mind Responsibility Creating Traditional Accountability Defining Mind Set

Author:John Kao

“When you come into a creativity-driven environment, things are very different and there is the danger that a traditional managerial mind-set could even do damage. That is because managing creative teams and people is very different from managing the factory worker/foreman relationship.”

People Mind Different Creativity Creative Environment Team Danger Workers Driven Traditional Damage Factories Mind Set Factory Workers Creative Team

Author:John Kao

“The creative process is different from the traditional production and work-flow process. It is not so linear.”

Different Process Creative Flow Productions Traditional Creative Process Linear Work Flow

Author:John Kao

“Instead of command and control, managing the creative process is about facilitating and permitting.”

Process Creative Command Creative Process Command And Control

Author:John Kao

“Managing the creative process means selecting the best people and then letting them do their work. That means nurturing. It also means, from time to time, creating drama - even uncertainty - so that the creative environment has an edge to it, a charge, and does not run out of steam.”

People Mean Doe Running Process Creative Environment Drama Creating Edges Uncertainty Creative Process Nurturing Steam

Author:John Kao

“Performers may play in the studio, but they need to go out and tour every once in a while to keep their edge, or a performer who is a stranger may be asked to "sit in" on a set.”

Needs May Play Edges Studios Stranger Performers

Author:John Kao

“Rather than managing by clarifying events, the creative process may require raising the level of uncertainty. Sometimes this can be done by issuing a creative challenge that has resonance in that it inspires the team to activity.”

May Sometimes Done Process Challenges Levels Creative Team Events Inspire Activity Uncertainty Creative Process Resonance Clarifying

Author:John Kao