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Program Quotes

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Program Quotes

“If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.”

“First, what is a revolution? Sometimes I'm inclined to believe that many of our people are using this word "revolution" loosely, without taking careful consideration [of] what this word actually means, and what its historic characteristics are. When you study the historic nature of revolutions, the motive of a revolution, the objective of a revolution, and the result of a revolution, and the methods used in a revolution, you may change words. You may devise another program. You may change your goal and you may change your mind.”

“Watching violence in movies or in TV programs stimulates the spectators to imitate what they see much more than if seen live or on TV news. In movies, violence is filmed with perfect illumination, spectacular scenery, and in slow motion, making it even romantic. However, in the news, the public has a much better perception of how horrible violence can be, and it is used with objectives that do not exist in the movies.”

“Scientists constantly get clobbered with the idea that we spent 27 billion dollars on the Apollo programs, and are asked "What more do you want?" We didn't spend it; it was done for political reasons. ... Apollo was a response to the Bay of Pigs fiasco and to the successful orbital flight of Yuri Gagarin. President Kennedy's objective was not to find out the origin of the moon by the end of the decade; rather it was to put a man on the moon and bring him back, and we did that.”