“The culture industry perpetually cheats its consumers of what it perpetually promises. The promissory note which, with its plots and staging, it draws on pleasure is endlessly prolonged; the promise, which is actually all the spectacle consists of, is illusory: all it actually confirms is that the real point will never be reached, that the diner must be satisfied with the menu.” RealCulturePleasureIndustryPromiseDrawsNotesSatisfiedConsumersPlotCheatIllusoryMenusDinersStaging Book:Dialectic of Enlightenment Source: Dialectic of Enlightenment
“Consumer confidence in an industry can be a very fragile thing. It only takes a few builders who promise but don't deliver, who cheat rather than perform, who delay until the warranty expires rather than repair, to damage the reputation of an entire industry.” IndustryPromiseReputationConsumersDamageFragileCheatDelayBuilderFragile ThingsWarrantyConsumer Confidence Author:Virginia Knauer
“You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.” PeopleMeanWholeAbleBehindsVisionInspirePromiseOrganizationWho You AreBrandsConsumersInsightful Author:Frances Allen
“I see contemporary violence as a kind of sardonic response to the promise of consumer fulfilment in America.” KindAmericaViolencePromiseResponseContemporaryConsumersFulfilmentSardonic Book:White Noise: Text and Criticism Source: White Noise: Text and Criticism
“In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.” PeopleIfsYearsFirstsHas BeensFactsAmericaLyingProductsExercisePromiseFirst TimeCustomersConsumersCorporate1960sLet DownNew Products Author:Howard Schultz