“If you make the customer a promise... make sure you deliver it.” IfsPromiseCustomers Author:Merv Griffin
“Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.” WantMeanQualityPromisePerfectionAbsolutesCustomers Author:Seth Godin
“A friend who used to be my customer told me one day: "I promise I am going to help you to be relocated." He's a realtor and after he bought two buildings in the business district in Boston, he said: "Are you ready for your next place?" I could not believe it.” BelieveSaidTwoHelpingUsedNextBuildingReadyPromiseOne DayCustomersUsed To BeBostonI PromiseRealtors Author:Julie King
“Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.” FirstsMadeWalksDoorsPromiseHappeningsDollarsCustomersBrandsDefeatedDisrespected Author:Seth Godin
“Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.” ActionCultureCoursesStrongCommunityCompanyPromiseCustomersPartnersBrandsEvolveStayingBrandingCompassOur CommunityShareholdersFull PotentialBeaconsRight Action Author:Carly Fiorina
“In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.” PeopleIfsYearsFirstsHas BeensFactsAmericaLyingProductsExercisePromiseFirst TimeCustomersConsumersCorporate1960sLet DownNew Products Author:Howard Schultz