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Results Quotes

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“The military doesn't teach rifle marksmanship. It teaches equipment familiarity. Despite what the officer corps thinks, learning to shoot a rifle is not like learning to drive a car. Instead, it is like learning to play the violin.... The equipment familiarity learning curve comes up quick, but then the rifle marksmanship continuation of the curve rises very slowly....by shooting one careful shot at a time, carefully inspecting the result (and the cause).”

“I don't think our fiduciary duty is to put shareholders first. I say the opposite. What we firmly believe is that if we focus our company on improving the lives of the world's citizens and come up with genuine sustainable solutions, we are more in synch with consumers and society and ultimately this will result in good shareholder returns.”

“My favorite word is clarity...clarity...clarity. And the critical clarity is what is the transformation that is going to take place in the customer's life or work when they buy and use your product? And how profound is that? How important is that? You know the old saying, "If you could come up with a cure for cancer you'd be a billionaire by the end of the week" because of that profound result.”