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“Five core principles that center on responsibility will take company performance to a new level. They help corporate leaders expand their horizons, rethink their jobs, and reshape the role of their business in society. These attributes, fully embraced, separate the net positive companies from the merely well-run and well-meaning businesses: - Ownership of all impacts ans consequences, intended or not - Operating for the long-term benefit of business and society - Creating positive returns for all stakeholders - Driving shareholder values as a result, not a goal - Partnering to drive systemic change”

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Book:Net Positive: How Courageous Companies Thrive by Giving More Than They Take
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“Many companies are disappointing the citizens of this world by manipulating labor rates, putting horse meat instead of beef out there, or thinking it's totally acceptable to make a T-shirt from a collapsing factory. Increasingly, people don't want to work for these companies, and consumers don't want to buy from them.”

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Author:Paul Polman
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“If you work at an insurance company that sells premiums you wouldn't even sell to your mother, how happy would you feel to work there? It's going to eat you up. It might last a few years, but it doesn't attract the best people, and it certainly doesn't create the energy and engagement you need to be a long-term performing company.”

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“The moment you discover in life that it's not about yourself, that it is about investing in others, I think you're entering a steadier state to be a great leader. Because above all, I think the main quality of a leader is to be a human being. There's no reason you are special because you happen to have this job or these responsibilities.”

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“I don't think our fiduciary duty is to put shareholders first. I say the opposite. What we firmly believe is that if we focus our company on improving the lives of the world's citizens and come up with genuine sustainable solutions, we are more in synch with consumers and society and ultimately this will result in good shareholder returns.”

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“The last few months have seen a welcome race to the top. Consumers have sent companies a clear signal that they do not want their purchasing habits to drive deforestation and companies are responding. Better still, companies are committing to working in partnership with suppliers, governments and NGOs to strengthen forest governance and economic incentives. It can be done and this Declaration signals a real intention to accelerate action.”

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Author:Paul Polman
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“The very essence of capitalism is under threat as business is now seen as a personal wealth accumulator. We have to bring this world back to sanity and put the greater good ahead of self-interest. We need to fight very hard to create an environment out there that is more long term focussed and move away from short termism.”

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