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“Since man does not create physical matter, those who handle material objects in the production process are not producers in that sense. Economic benefits result from the transformation of matter in form, location, or availability (intellectually or temporally). It is these transformations that create economic benefits valued by consumers, and whoever arranges such transformations contributes to the value of things, whether his hands actually come into contact with physical objects or not.”

“There are two kinds of happiness - the temporary pleasure derived primarily from material comfort alone and another more enduring comfort that results from the thorough transformation and development of the mind. We can see in our own lives that the latter form of happiness is superior because when our mental state is calm and happy, we can easily put up with minor pains and physical discomforts. On the other hand, when our mind is restless and upset, the most comfortable physical facilities do not make us happy.”

“My favorite word is clarity...clarity...clarity. And the critical clarity is what is the transformation that is going to take place in the customer's life or work when they buy and use your product? And how profound is that? How important is that? You know the old saying, "If you could come up with a cure for cancer you'd be a billionaire by the end of the week" because of that profound result.”