“If you tell the story emotionally in a truthful way, then you start naturally looking at the landscape and thinking "Wow, we have to watch out."” IfsThinkingWayStoriesWatchesLandscapeWowTruthful Author:Viggo Mortensen
“As project chief you are creating a narrative, a story, a good yarn. If you look at the process-journey that way, you and your gang will ... dramatically up the odds of a WOW outcome!” IfsWayLooksStoriesProcessJourneyProjectsCreatingChiefsNarrativeOutcomesWowOddsGangYarn Author:Tom Peters
“One of the greatest sins in any story is false suspense. The kind of 'suspense' that disintegrates the moment you give your reader one second to think about it. And it's an easy trap to fall into, so watch carefully for it. If your story hinges on the question, 'Will Superman be pushed so far in his battle against Lex Luthor that he'll have to kill him?', or if your big cliffhanger moment is, 'Wow, is Spider-Man really dead this time?', then I understand Food Lion is hiring.” IfsThinkingMenGivingKindBookMomentsStoriesBigsFallEasySinWatchesReaderBattleComicSuspenseLionsWowTrapsComic BookSpidersHiringHingesSpider ManCliffhanger Author:Mark Waid