“I have full confidence in the ability of Foo Fighters' audiences to distinguish between questioning HIV and the obvious value of safe-sex practices.” ValuesSexAbilityPracticeAudienceSafeObviousFighterQuestioningHivFoo Fighters Author:Nate Mendel
“The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.” ValuesObviousSubtleAdsRepetitionTransmission Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society Source: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
“We find in the history of ideas mutations which do not seem to correspond to any obvious need, and at first sight appear as mere playful whimsies such as Apollonius' work on conic sections, or the non-Euclidean geometries, whose practical value became apparent only later.” NeedsFirstsIdeasSeemsValuesSightMereObviousPracticalsSectionsGeometryMutationWhimsy Author:Arthur Koestler