“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.” PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time Author:Eric Ries
“The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is 'What does a woman want?'” MenWantYearsDoeSoulAbleFunnyWomenAnswersPsychologyResearchDespiteThirtyFemininePsychoanalysisThirty YearsFunny LoveWomen WantFeminine BeautyFeminine Energy Author:Sigmund Freud