“In boxing, where most of the guys are from lower-class backgrounds and have darker skin than most of the fans, one might fear that the athletes are being exploited. But that narrative doesn't hold up very well in the world of MMA, where 99 percent of fighters are amateurs who will never earn a dime. They aren't seeking fame and fortune. For the most part, these guys are fighting because they want to and because it gives them an opportunity to strive for something big in their lives. It gives them a chance to become their best selves.” WorldWantGivingWellsSelfBigsMightGuyFightingOpportunityChanceClassFansFamePercentSkinsFortuneStriveAthleteSeekingBackgroundsFighterNarrativeBoxingMmaDimesBest SelfLower Class Author:Jonathan Gottschall
“NASA might do well to adopt the Red Bull approach to branding and astronautics. Suddenly the man in the spacesuit is not an underpaid civil servant; he's the ultimate extreme athlete. Red Bull knows how to make space hip.” KnowsMenWellsMightSpaceKnow HowHe ManApproachRedUltimateAthleteExtremesHipsServantBrandingBullsNasaCivil ServantsUnderpaidRed Bull Book:Packing for Mars: The Curious Science of Life in the Void Source: Packing for Mars: The Curious Science of Life in the Void