“It's a chicken-and-egg thing. You could send cards to everyone in San Francisco, but if the merchants don't have the terminals, what's the point? What you need is a cooperative effort with merchants in a metropolitan area to create a tipping point where you can justify advertising and merchants are willing to attempt this new payment system.” IfsNeedsEffortWillingAreasCardsAdvertisingJustifyEggsChickensSan FranciscoPaymentMerchantsCooperativesTippingTipping PointMetropolitan Author:David Robertson
“We do the same thing in our own lives, embracing information that supports what we already prefer or vindicates choices we previously made.After all, it feels better to justify our opinions rather than challenge them, to contemplate only the pros and relegate the cons to the back of our minds. However, if we want to make the most of choice, we have to be willing to make ourselves uncomfortable. The question is, if we are willing, how exactly do we go about fortifying ourselves against these biases?” IfsWantFeelsMindMadeChoicesChallengesOpinionSupportInformationWillingUncomfortableJustifyContemplatingFeel Better Author:Sheena Iyengar
“Very often people who admit the facts, who are willing to see that Mr. Rockefeller has employed force and fraud to secure his ends, justify him by declaring, 'It's business.' That is, 'it's business' has come to be a legitimate excuse for hard dealing, sly tricks, special privileges.” PeopleEndsHardFactsForceBusinessSpecialWillingPrivilegeExcuseTricksSecureJustifyFraudEmployedDeclaringSly Author:Ida Tarbell
“A mother is willing and capable of doing anything for her children. You can justify it if you do something for your children, especially as a Mexican mother. I don't know about some other nationalities, but the Mexican mothers are like that. They will do anything for their children.” IfsKnowsChildrenMotherWillingCapableOur ChildrenYour ChildrenJustifyMexicanNationality Author:Salma Hayek
“We cannot justify ourselves in living by that particular part of the word that appeals to us, the part that we desire to obey, but must be willing to. . . live by every word that proceeds from the mouth of God.” DesireParticularWillingMouthsAppealsJustifyLive By Author:Albert E. Bowen
“I think one of the important evolutions is that we no longer feel compulsively the need to argue, or to justify things on a kind of rational level. We are much more willing to admit that certain things are completely instinctive and others are really intellectual.” ThinkingNeedsFeelsKindImportantCertainLevelsWillingEvolutionIntellectualArguingRationalJustify Author:Rem Koolhaas