“Let your customers and prospects recommend you to each other and let you competition wish they were you. That is our mission.” WishCompetitionMissionsCustomersProspects Author:Chris Murray
“I wish I could Buy Time - just write a cheque, and a few days later a brown cardboard box would arrive at the door containing three months (along with an extra bonus sunny weekend for being a good customer).” WritingThreeWishDoorsMonthsBoxesCustomersExtrasBrownWeekendSunnyThree MonthsBonusContainingChequesCardboard Boxes Author:Neil Gaiman
“Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.” NeedsPurposeWishLossPrinciplesDesignProductsResearchCustomersConsumersDissatisfied Author:W. Edwards Deming