“The best way to achieve surprise quality is by avoiding cliches.” WayQualityAchieveSurpriseBest WayAvoidingCliche Author:Alexey Brodovitch
“The public is being spoiled by good technical quality photographs in magazines, on television, in the movies, and they have become bored. The disease of our age is this boredom and a good photographer must successfully combat it. The only way to do this is by invention - by surprise.” WayAgeQualityTelevisionDiseaseSurprisePhotographerPhotographInventionMagazinesBoredBoredomCombatSpoiledBeing Spoiled Author:Alexey Brodovitch
“Surprise quality can be achieved in many ways. It may be produced by a certain stimulating geometrical relationship between elements in the picture or through the human interest of the situation photographed or by calling our attention to some commonplace but fascinating thing we have never noticed before or it can be achieved by looking at an everyday thing in a new interesting way.” WayHumansMayCertainInterestInterestingAttentionQualitySituationCallingElementsPhotographySurpriseEverydayFascinatingCommonplaceInteresting WaysEveryday ThingsNew Interesting Author:Alexey Brodovitch
“It is every photographer's responsibility to discover new images and a new personal way of looking at things. If he can do this his pictures will command attention and have surprise quality.” IfsWayCan DoAttentionQualityResponsibilityPhotographySurprisePhotographerCommand Author:Alexey Brodovitch
“Photographers should make three or four prints from one negative and then crop them differently. When I was art director at Harper's Bazaar and at several agencies as a consultant, young photographers would bring me their portfolios and all the prints would be in the same standard proportions, either for the Leica or the Rolleiflex. Many times, by limiting themselves in this way, they missed the true potentialities of their photographs.” WayShouldArtWould BeYoungThreeFourDirectorsPhotographyStandardsNegativePhotographerPhotographAgencyProportionPrintCropsPortfoliosConsultantsHarperBazaarsArt DirectorLeica Author:Alexey Brodovitch
