“There is no recipe for good layout, what must be maintained is a feeling of change and contrast. A layout man should be simple with good photographs. He should perform acrobatics when the pictures are bad.” MenShouldFeelingsSimplePhotographContrastRecipesLayoutAcrobatics Author:Alexey Brodovitch
“The public is being spoiled by good technical quality photographs in magazines, on television, in the movies, and they have become bored. The disease of our age is this boredom and a good photographer must successfully combat it. The only way to do this is by invention - by surprise.” WayAgeQualityTelevisionDiseaseSurprisePhotographerPhotographInventionMagazinesBoredBoredomCombatSpoiledBeing Spoiled Author:Alexey Brodovitch
“The photograph is not only a pictorial report; it is also a psychological report. It represents the feelings and point of view of the intelligence behind the camera.” FeelingsViewsBehindsPhotographyCamerasPhotographPoint Of ViewPsychologicalReportsPictorial Author:Alexey Brodovitch
“Photographers should make three or four prints from one negative and then crop them differently. When I was art director at Harper's Bazaar and at several agencies as a consultant, young photographers would bring me their portfolios and all the prints would be in the same standard proportions, either for the Leica or the Rolleiflex. Many times, by limiting themselves in this way, they missed the true potentialities of their photographs.” WayShouldArtWould BeYoungThreeFourDirectorsPhotographyStandardsNegativePhotographerPhotographAgencyProportionPrintCropsPortfoliosConsultantsHarperBazaarsArt DirectorLeica Author:Alexey Brodovitch
“It is the unexpected and the surprise quality of a personal vision, rather than the emotion, which make people respond to a photograph.” PeopleEmotionQualityVisionPhotographySurprisePhotographUnexpectedPersonal Vision Author:Alexey Brodovitch
