“There is no recipe for good layout, what must be maintained is a feeling of change and contrast. A layout man should be simple with good photographs. He should perform acrobatics when the pictures are bad.” MenShouldFeelingsSimplePhotographContrastRecipesLayoutAcrobatics Author:Alexey Brodovitch
“Outstanding past work in photography, and in fact in all the arts, is very important to today's photographers. But it should be used for inspiration and not for imitation. These works should be something to be built upon, not to be repeated.” ShouldArtImportantFactsInspirationTodayPastUsedPhotographyArt IsBuiltPhotographerImitationOutstanding Author:Alexey Brodovitch
“Photographers should make three or four prints from one negative and then crop them differently. When I was art director at Harper's Bazaar and at several agencies as a consultant, young photographers would bring me their portfolios and all the prints would be in the same standard proportions, either for the Leica or the Rolleiflex. Many times, by limiting themselves in this way, they missed the true potentialities of their photographs.” WayShouldArtWould BeYoungThreeFourDirectorsPhotographyStandardsNegativePhotographerPhotographAgencyProportionPrintCropsPortfoliosConsultantsHarperBazaarsArt DirectorLeica Author:Alexey Brodovitch
