“A company's success no longer depends primarily on its ability to raise investment capital. Success depends on the ability of its people to learn together and produce new ideas.” PeopleIdeasTogetherAbilityCompanyProduceDependsRaisesInvestmentNew Ideas Author:Arie de Geus
“Since today's companies are totally dependent on a continuing human membership that produces a superior intellectual output in comparison to the competition, then there is inevitably a fight over the right to the bottom line.” HumansTodayFightingLinesCompanyProduceIntellectualCompetitionBottomSuperiorsDependentComparisonContinuingBottom LineMembershipOutput Author:Arie de Geus
“Once a company has adapted to a new environment, it is no longer the organization it used to be; it has evolved. That is the essence of learning.” UsedCompanyEnvironmentEssenceOrganizationUsed To BeAdaptedNew Environment Author:Arie de Geus
“Companies die because their managers focus on the economic activity of producing goods and services, and they forget that their organizations' true nature is that of a community of humans.” HumansDiesChangeCommunityForgetCompanyFocusEconomicActivityOrganizationManagersGoodsTrue NatureGoods And Services Book:The Living Company Source: The Living Company