“Since today's companies are totally dependent on a continuing human membership that produces a superior intellectual output in comparison to the competition, then there is inevitably a fight over the right to the bottom line.” HumansTodayFightingLinesCompanyProduceIntellectualCompetitionBottomSuperiorsDependentComparisonContinuingBottom LineMembershipOutput Author:Arie de Geus
“Companies die because their managers focus on the economic activity of producing goods and services, and they forget that their organizations' true nature is that of a community of humans.” HumansDiesChangeCommunityForgetCompanyFocusEconomicActivityOrganizationManagersGoodsTrue NatureGoods And Services Book:The Living Company Source: The Living Company
