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Bob Lutz

Bob Lutz Books

Executive

Bob Lutz, born on February 12, 1932, is an accomplished executive in the automotive industry. He held several key positions at General Motors, including Executive Vice President of Global Product Development. Lutz has over 50 years of experience in the automotive industry, with a deep understanding of car design and manufacturing.

Car Guys vs. Bean Counters: The Battle...

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“The electrification of the automobile is inevitable.”

Inevitable Automobile

Author:Bob Lutz

“People under 75 need more seasoning”

People Needs Seasoning

Author:Bob Lutz

“What do you want in a female companion? What is the first thing that attracts you. Her ability to cook and keep house or is it the way she looks? It's not politically correct, GM hates it when I draw that analogy. But it's absolutely correct."”

Way Want Firsts Looks Hate House Ability Draws Female Cooks Companion Analogies Politically Correct

Author:Bob Lutz

“Tesla burns cash. It's not a car company, it's a cult of fanatics who think Elon Musk can do no wrong. But financially, it doesn't work.”

Thinking Can Do Company Car Cash Cult Fanatics Tesla Musk

Author:Bob Lutz

“With autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter anymore. When brands don't matter, the auto industry ends. It's got another 20 years.”

Years Ends Matter Order Car Industry Phones Brands Transport Autonomous Consolidation Auto Industry

Author:Bob Lutz

“The Marine Corps taught me commitment, courage, focus, and a value system that can easily suffice for people like me who aren't religious.”

People Values Religious Focus Taught Commitment Like Me Marine Marine Corps Value Systems

Author:Bob Lutz

“Public Schools too often fail because they are shielded from the very force that improves performance and sparks innovation in nearly every other human enterprise - competition.”

Humans School Force Liberty Failing Performances Innovation Competition Libertarian Enterprise Sparks Libertarianism Public School

Author:Bob Lutz

“CAFE is like trying to cure obesity by requiring clothing manufacturers to make smaller sizes.”

Trying Environment Size Cures Clothings Obesity Cafes

Author:Bob Lutz

“There's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today.”

People Thinking Reality Today Powerful Concepts Vehicle

Author:Bob Lutz

“Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.”

Company Design Communication Ethics Excellence Manifestation

Author:Bob Lutz

“You cannot buy a bad automobile any more from any producer. We have to do more products not because we're looking at a particular segment, but because it's a great vehicle.”

Particular Products Producers Vehicle Automobile

Author:Bob Lutz

“In the past, (GM) produced a lot of very excellent vehicles but somehow they didn't excite anybody.”

Past Excellent Vehicle

Author:Bob Lutz

“It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.”

Source: Car Guys vs. Bean Counters: The Battle for the Soul of American Business

“Being able to ‘think out of the box’ presupposes you were able to think in it.”

Thinking Able Standards Boxes Supposition Lateral Thinking

Author:Bob Lutz

“I think either party would have seen the wisdom in bailing out the American automobile industry, because one job in ten in the United States is either directly or indirectly connected to the automobile industry. You just could not let these companies go down.”

Thinking States Jobs United Party Company United States Industry Ten Connected Automobile Automobile Industry Bailing Out

Author:Bob Lutz

“One colossal advantage of being in extra innings is that you can tell it like it is, say what you think, and largely eschew political caution.”

Thinking Political Advantage Extras Caution Colossal

Author:Bob Lutz

“Why did I lose? No reason, though you might like to know that I got tired, my ears started popping, the rubber came off my shoes, I got cramp, and I lost one of my contact lenses. Other than that I was in great shape.”

Knows Reason Might Lost Loses Shapes Ears Tired Shoes Contact Tennis No Reason Lenses Rubber Popping Lost Ones Cramps Contact Lenses

Author:Bob Lutz

“Forcing automakers to sell smaller cars to improve fuel economy [is like]... fighting the nation's obesity problem by forcing clothing manufacturers to sell garments in only small sizes.”

Problem Science Fighting Nations Economy Car Sells Size Fuel Clothings Engineering Garments Obesity Fuel Economy

Author:Bob Lutz

About the Author

Born: February 12, 1932
Known for: Executive
Quotes: 18

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Thinking Automobile Car Company People Vehicle Clothings Excellence Industry Obesity

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