“There are some seismic cultural shifts that are underway online, and they are adding new vital layers to our digital landscape.” StrategyCharityMarketingFundraisingNonprofitsNonprofit Book:From the Ground Up: Digital Fundraising For Nonprofits Source: From the Ground Up: Digital Fundraising For Nonprofits
“I believe it [a year end appeal] is often so successful because it is one of the few—if not only—times that many charities deliver a clear and “hard” ask for a gift, along with a deadline. Specific, urgent, and time-bound. These are qualities that we shouldn’t hide in storage ten months a year like pumpkin spice and Michael Bublé.” CharityMarketingPhilanthropyFundraisingNonprofit Book:From the Ground Up: Digital Fundraising For Nonprofits Source: From the Ground Up: Digital Fundraising For Nonprofits