“The iWatch will fill a gaping hole in the Apple ecosystem. It will facilitate and coordinate not only the activities of all the other computers and devices we use, but a wide array of devices to come.” UseActivityComputerWideHolesApplesDevicesEcosystemsFacilitateCoordinates Author:Bruce Tognazzini
“Never present a power-user option in such a way that normal users must learn all about it in order to know they don't need to use it.” KnowsWayNeedsUseOrderNormalUsers Author:Bruce Tognazzini
