“If you are demanding registration before checkout, you need to cease this practice immediately. It is costing you a fortune.” IfsNeedsPracticeDesignFortuneCeaseRegistrationCheckouts Author:Bruce Tognazzini
“It's hard to read through a book on the principles of magic without glancing at the cover periodically to make sure it isn't a book on software design.” BookHardPrinciplesMagicDesignSimplicitySoftwareSoftware Design Author:Bruce Tognazzini
“The only intuitive interface is the nipple. Everything else is learned.” DesignExperienceIntuitiveInterfacesNipples Author:Bruce Tognazzini
