“If you are demanding registration before checkout, you need to cease this practice immediately. It is costing you a fortune.” IfsNeedsPracticeDesignFortuneCeaseRegistrationCheckouts Author:Bruce Tognazzini
“Never present a power-user option in such a way that normal users must learn all about it in order to know they don't need to use it.” KnowsWayNeedsUseOrderNormalUsers Author:Bruce Tognazzini
