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Quote by Bruce Tognazzini

“If you are demanding registration before checkout, you need to cease this practice immediately. It is costing you a fortune.”

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Bruce Tognazzini

Bruce Tognazzini is a prominent designer and writer in the computer industry, known for his contributions to the field of user experience design. Born on March 26, 1945, he has had a significant impact on the computer world. more

“When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.”

Thinking Way Important Book Form Turns Individual Rooms Imagine Design Taxes Architecture Checks Chosen Despite Comic Hotel Comic Book Website Hotel Rooms Vases

Author:Seth Godin

“You have to finish things - that's what you learn from, you learn by finishing things.”

Writing Design Finishing

Author:Neil Gaiman

“I try and be as stupid as possible regarding my profession, which means I try to look at as few design magazines as possible.”

Trying Looks Mean Stupid Design Profession Magazines

Author:Ettore Sottsass

Quote by Bruce Tognazzini

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