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Quote by Marty Neumeier

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The Designful Company: How to build a culture of nonstop innovation

This book explores strategies and practices for creating an environment that encourages ongoing innovation and creativity in the workplace. more

Author

Marty Neumeier
Marty Neumeier

Marty Neumeier is a renowned author known for his works in the fields of branding and design. His books delve into brand strategy, design thinking, and visual language, having a profound impact on the global business and creative communities. more

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“When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.”

ThinkingWayImportantBookFormTurnsIndividualRoomsImagineDesignTaxesArchitectureChecksChosenDespiteComicHotelComic BookWebsiteHotel RoomsVases
Author:Seth Godin
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