“The iWatch will fill a gaping hole in the Apple ecosystem. It will facilitate and coordinate not only the activities of all the other computers and devices we use, but a wide array of devices to come.” UseActivityComputerWideHolesApplesDevicesEcosystemsFacilitateCoordinates Author:Bruce Tognazzini
“As for the Sun mouse, I'm not a big multi-button mouse fan, because I just can't remember which button to push when. I rather like the Macintosh system of using four modifier keys with the mouse.” BigsRememberSunFourFansKeysButtonsMiceMacintosh Author:Bruce Tognazzini
“If you are demanding registration before checkout, you need to cease this practice immediately. It is costing you a fortune.” IfsNeedsPracticeDesignFortuneCeaseRegistrationCheckouts Author:Bruce Tognazzini
“It's hard to read through a book on the principles of magic without glancing at the cover periodically to make sure it isn't a book on software design.” BookHardPrinciplesMagicDesignSimplicitySoftwareSoftware Design Author:Bruce Tognazzini
“The only intuitive interface is the nipple. Everything else is learned.” DesignExperienceIntuitiveInterfacesNipples Author:Bruce Tognazzini
“Constrain the user's expectations to match the abilities of the software.” AbilityExpectationsSoftwareUsersConstrain Book:Tog on Interface Source: Tog on Interface
“Never present a power-user option in such a way that normal users must learn all about it in order to know they don't need to use it.” KnowsWayNeedsUseOrderNormalUsers Author:Bruce Tognazzini
