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Cindy Ann Peterson Books

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“The experience economy, also known as theatrical economy, offers 6 new types of charging for time entry fees, per-event fees, initiation fees, access fees and membership fees. Creating new ways for business to grow with the experiences with the transformations created. These are engaging events of multiple dimensions. This is a new area for growth and potential and leads to further research on how this will evolve and affect communications.”

“In the absence of clear contextual teleconferencing rules, one way to look at this might be to not ask the question of how you should look. Rather, put yourself in place of the person or people that have to look at you during the teleconference, and ask these three questions: 1) Does it demonstrate personal respect for the position you hold? 2) Does it demonstrate respect for your peers? 3) Does it demonstrate respect for the institution of which you are a part?”

“Imagine a video conference in which you are appearing in court, or in a multinational meeting where millions or billions of dollars are on the table, or a meeting where you will be discussing the status of a project or program, and where the daily conduct of business has always been coat and tie, but is now conducted virtually. Some might ask, “what difference does it make? I’m on time, I’m in attendance, and I know the subject. Who cares what I look like?” Viewed from the perspective of those that have to look at you, however, the message is completely different. It not only makes you appear unprepared, it shows a lack of respect for the position you hold (not to mention gravitas), as well as a lack of concern for the responsibilities that have been entrusted to you. It also shows a lack of respect for those in the virtual “room” with you, and it shows a complete disregard for the institution of which you are a part.”

“Being properly dressed and groomed for a meeting is the first step in demonstrating that you not only care about your own credibility, but you are keenly aware of how you could be perceived by others. Above all, you understand that you are, in fact, the face of your institution.”

“Technology has changed the way we work, and consequently, our posture. Today, sitting has been referred to as the new smoking. This has been exacerbated by the development of handheld devices and the onset of 'tech neck'. Take the Peterson 21 day posture challenge for 'Confident Assured Posture' for a healthy future. Stand tall and live longer.”

“Posture and Social Status... During the 18th century in European and American society, aspects including station in life, status and dress could easily identify those of financial means. In fact, the garments of this era would hold the wearer in a position that would support and require proper posture. Women, and sometimes men, wore stays in order to shape the torso. Among the more privileged, even children wore stays since people believed these improved their posture and enhanced straight spinal growth. Certain movements were constrained by the cut and design of many garments, including details of the sleeve and back that would hold the person in proper posture.”

“Yes, your words matter and how you communicate with your clients can be the key to a successful future. Use empathy, thoughtfulness and kindness in your business interactions and think before you speak.”

“Right/Wrong Things To Say To A Client About Shape Don’t Say… We need to get you looking like an hourglass figure, which is considered the perfect figure. Do Say… Let’s find your body shape and work with styles to define the look for your desired effect, as we are all precious works of art, each unique and amazing.”

“Right/Wrong Things To Say To A Client About Updating Their Look Don’t Say… Your wardrobe is out of date. Do Say… Looking at your wardrobe, would you be interested in adding some new styles that will be perfect for the office and also carry out to a night on the town?”

“Right/Wrong Things To Say To A Client About Foundation Garments Don’t Say… Your body needs extra support and your current undergarments aren’t working. Do Say… One great way to look and feel good in everything you wear is to wear foundation garments that fit. Did you know that you should get a new bra every six months, or if you gain or lose weight? Let’s find some that fit you and make you feel fabulous.”

“Right/Wrong Things To Say To A Client About Hair and Makeup Don’t Say… Your hair and makeup say you’re trying too hard to look young. Do Say… Keys to beauty are finding the styles that work best for you now. Could we take a look at an idea book? When you look at your face we have internal and external lines. Let me show you how we can work on this to your advantage.”