“Most people view the artistic process as something of a mystery. Leverage that, and engage your prospective clients with good stories. For many, buying art is their escape from the real world. Make it entertaining and enjoyable.” PeopleWorldArtRealStoriesProcessViewsMysteryArt IsArtisticBuyingReal WorldEntertainingClientsEnjoyableGood StoryArtistic ProcessBuying Art Author:Cory Trepanier
“Develop a mailing list... anyone who comes through your studio or meets you at art shows or anywhere. It's the power of permission-based marketing. Email your latest work to the list, every month.” ArtShowsMonthsMarketingStudiosListsCommercePermissionEmailMailing Author:Cory Trepanier
“Create quality art.... meaningful, passionate and high quality work! If it's not meaningful to you, how can you expect it to be meaningful to anyone else?” IfsArtQualityPassionateMeaningfulHigh QualityQuality Work Author:Cory Trepanier
“Spend at least 20-30% of your time marketing. You have to pay for this either way. Either you pay a gallery to do this for you , or you put your time and effort into it. Unless people see the great art you're making, they'll never buy it.” PeopleWayArtEffortPayMarketingSellingGreat ArtGallery Author:Cory Trepanier