“A brand not responding on Twitter is like hanging up the phone on customers. With millions watching.” FunnyMillionsPhonesEducationalCustomersBrandsRespondingCustomer ExperienceNot Responding Author:Dave Kerpen
“It's important to think of every customer as an online celebrity with followers, friends, & above all influence” ThinkingImportantInfluenceCustomersOnlineFollowers Author:Dave Kerpen
“Listen carefully, be transparent, be responsive, be authentic, tell great stories-the qualities that would make you the hotshot at a party-and they'll make your organization a likeable one on social networks.” StoriesSocialPartyQualityOrganizationTransparentSocial NetworkLikeable Book:Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Source: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)