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Confessions of an advertising man

Book by David Ogilvy · 11 quotes · Advertising, Advertising Agencies, Business

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Confessions of an advertising man Quotes

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.”

“It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.”