Don Peppers is a renowned author known for his contributions to the field of customer relationship management. His work delves into the relationship between customer loyalty and corporate strategy, providing valuable insights for many businesses.
Related Quotes
“Being trustworthy requires: Doing the right thing. And doing things right.”
Source: Managing Customer Experience and Relationships: A Strategic Framework
“Customer will create most value for you at point he thinks you're creating most value for him.”
“Without a customer, you don't have a business - all you have is a hobby.”