“This is advertising that is designed not to look or feel like advertising at all. The one thing we felt we got parents to agree with was that if their children ask them questions about enlisting, they had an obligation to, one, engage, and then two, be informed.” IfsFeelsLooksChildrenTwoAsksFeltParentOne ThingAgreeObligationAdvertisingEnlisting Author:Edward Boches
“If your business isn’t optimised for mobile, it might as well be invisible. Mobile isn’t going to be a medium. It’s going to be the medium.” IfsWellsMightInvisibleMediumsMobile Author:Edward Boches
