“If you can’t out iterate someone who is trying to copy you, you’re toast anyway.” IfsTryingCopiesToasts Author:Eric Ries
“Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family's access to health care at risk by walking away from company-backed medical insurance.” PeopleTryingCareJobsCompanyTakenRiskWalkingSafeConversationEntrepreneurAccessMedicalHealth CareConvinceValleysUnwillingInnovatorsSiliconSilicon ValleyWalking AwayMedical Insurance Author:Eric Ries
“Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink of success.” TryingBehindsPlansEntrepreneurOften IsForecastsTrying Something Author:Eric Ries
“In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.” PeopleIfsThinkingGivingTryingFirstsHumansMeanSaidRealMatterProductsEverydayMarketingAdvertisingBudgetsEngineersImprovingInitialsClicks Author:Eric Ries
“As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only real risk of true financial ruin came from the possibility of a serious illness that either exceeded my insurance plans lifetime limits, or was not covered due to rescission.” IfsTryingRealFeltCompanyPlansRiskPossibilitySeriousLimitsEntrepreneurLifetimeFinancialIllnessDuesRuinsCoveredTry AgainSerious Illness Author:Eric Ries
“Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If you can't out iterate someone who is trying to copy you, you're toast anyway.” IfsNeedsTryingCasesWorryWasteProductionsCopiesWasting TimeCompetitorsBreakthroughToastsPatents Author:Eric Ries
“Nowadays people talk about PayPal's founders as prescient geniuses who would inevitably change the world. It was, however, not so obvious that PayPal would taste its first major success by helping people sell Beanie Babies on eBay. But they had a vision, a hope, and the perseverance to try multiple iterations until they got it right.” PeopleWorldTryingFirstsHelpingVisionBabyGeniusTasteMajorsSellsPerseveranceObviousChanging The WorldFoundersMultipleHelping PeopleEbayPaypal Author:Eric Ries
